Like bad sex, the connubial bliss between Penn Entertainment and Barstool Sports ended abruptly. Cretinous Dave Portnoy becomes someone else’s problem child following the second-quarter-earnings revelation that Barstool was being sold back to its founder, jilted in favor of much comelier ESPN. Considering Penn’s down-market image, ESPN is doing the company a favor by lending its prestige to a company that has dragged its own name through the mud in pursuit of a sadomasochistic marriage to Portnoy.
“Well, it was fun while it lasted, but, in our view, the handwriting has been on the wall for some time,” wrote Deutsche Bank analyst Carlo Santarelli. “The Barstool partnership was not working, the risks were too significant, and PENN was at a crossroads.” Penn chose to “double down with a new strategy,” opined the pundit. He explained that Penn’s reversal “likely speaks to what is presumably a tough road for its core [brick-and-mortar] business on the horizon, as regional gaming rationalizes from post pandemic peaks and competition hampers performance at core PENN assets.” Barstool Sportsbook will become ESPN Bet. Santarelli believes this is in itself a positive, as the Barstool brand wasn’t what it was cracked up to be as a customer-acquisition tool. (Just a bunch of tools.)
Continue reading Portnoy, Penn splitsville; Full House fire sale?