Lite-Brite is a “magic-screen” toy created by Hasbro in 1967, consisting of colored plastic pegs that fit into a panel on a light box. Recommended for ages 4-15, Lite-Brite users create art with the pegs; when the images are complete, the box is turned on to light them up.
Hasbro teamed up with the Illuminarium, the immersive digital “museum” at Area15, to present “Lite-Brite: Worlds of Wonder,” which opened on June 5. The show features a room-size magic screen divided into three “worlds”: enchanted ocean, forest with dinosaurs, and outer-space city. Having seen the “Space” digital show at the Illuminarium (reviewed in LVA 9/22), we went back for “Lite-Brite: Worlds of Wonder” to see what the new show has to offer.
Like “Space,” you’re ushered into an anteroom for an orientation to the Lite-Brite gestalt from a talking box on a stool.
And like “Van Gogh,” “Leonardo,” “Arte Museum,” and the other immersives we’ve reviewed, “Lite-Brite” is a 60-minute experience (it reruns after an hour) in the huge Illuminarium room, with the giant animations covering the walls and floors all around you. Of all the digital shows, this one is by far the best for kids, who chase the images of giant birds and mammals, sea creatures, dinosaurs, spaceships, and the like and interact with the pixels that follow them on the floor.
Kids of all ages participate in two different games, Save the Dinos and Creature Creator, the only immersive that’s this interactive.
For us adults, it gets a bit monotonous, especially if you’ve seen one of these shows before. The games go on for five-six minutes at a time twice within the hour, far too long; the second time one of them comes on, it helps clear the room for the next set of visitors who show up every 15 minutes.
The soundtrack is intense — spacy orchestral music, from the highs of synthesized piccolos during the future-city segments to the basso profundo of basses and cellos for the deep underwater portions. The room is nice and cold on a very hot summer afternoon, but we were never so happy to walk out into 115-degree sun (bring a sweater if you don’t want to freeze).
Tickets start at $35 for adults and $30 for children and seniors, with family and group packages available.