
In the year’s worst-kept secret (or least surprising news story), Caesars Entertainment is finally rebranding Bally’s Las Vegas as the Horseshoe to end all Horseshoes. We were all over the story yesterday, in case you want the full monty. A game of musical chairs will ensue, since the displacement of the Bally’s name frees it up for Bally’s Corp. to slap it on the long-suffering Tropicana Las Vegas, part of a full rebrand of all of Chairman Soo Kim‘s assets except (sensibly) Hard Rock Biloxi. In at Horseshoe-to-be is “a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.” Out, we hope, will be Real Bodies and some of the other low-rent aspects of the property as it is.
The return of Horseshoe to Vegas where it belongs overshadowed today’s revenue report on Nevada casinos. Strip gross gaming revenue of $651 million was up in December by 10% over 2019, while locals momentum slowed a bit, to +5% and $229.5 million. Players were openhanded on the Strip, with slot coin-in up 22% (driving an 18% increase in win to $377.5 million) and table wagering 13% higher (a robust +32% and $188 million once baccarat is factored out). Baccarat was, indicated, a weak spot, down 15% in volume albeit 16% higher in revenue and despite low hold. Visitation to Las Vegas remained 9% below 2019, at least with regard to travelers passing through Reid International Airport. Domestic travel was only 5% off but international flow was down 58.5%.
Continue reading Horseshoe returns to Vegas; LV Sands thinks big





