In a December 26 post on gamblingwithanedge.com, someone named Sandy asked the (slightly abbreviated) following:
Apparently, EV is only positive in VP when you factor in comps. But comps and maybe other rewards that aren’t strictly “comps” as APs define it, are voluntary payments by casinos. You can’t complain to the Gaming Commission or Control Board that you’ve been cheated on comps if casinos reduce or eliminate yours. That being the case, why do casinos cooperate in turning the house edge to a player edge by giving comps?
Today I’m going to respond to part of this. My posts are read by both players and casino employees and if I explain everything it creates a roadmap for casinos to change things in a way I don’t want them changed.
With that said, I think grouping all comps together yields misleading results. Let me break them down, somewhat arbitrarily, further.
Comps, short for complimentaries, to me, consist of non-monetary gifts casinos give to players as a way to induce players to play. These include such things as either free or highly discounted hotel rooms, meals, spa treatments, show tickets, shorter lines, VIP lounges, etc. These are nice, but if this is all I received for playing 9/6 Jacks or Better (99.54%), I would find the game unplayable.
Even though I’m calling these non-monetary gifts, some of them may be sold. Although I haven’t sold rooms for more than a decade, there were times long ago I did so. I’ve occasionally bartered certain benefits — e.g. free show tickets to my barber in exchange for a certain number of haircuts.
These comps are worth different amounts to different people. Room comps in Las Vegas aren’t so valuable to me because I live there. But for out-of-towners, they are worth more. Free alcohol is worth more to heavy drinkers than to teetotalers.
There are also monetary, or almost monetary, gifts given to players for the purpose of inducing the player to play: These include cash back, free play, monthly mailers, loss rebates, and other things. The distinction between items in this category and those in the comp category aren’t always clear cut. For example, airline ticket reimbursement could conceivably be included in either.
There is also a third category of casino gifts to the player called promotions. Some of these are monetary (e.g. point multipliers) and some are more in the comp category (e.g. half-price margaritas on Tuesday.) There are casino gifts ranging from “casino crap” (e.g. a logo cap) to a free or highly discounted cruise.
There can be earn-up promotions where you have to play x amount of points to get the gifts. Or maybe get one for free and play more to get additional ones or perhaps a bigger one. There are dozens of types of drawings and tournaments — all with the aim of getting the players to play more.
There are no limits to the types of promotions that can be offered. If a marketing director can think up some new way to induce players to come in, he/she can make a promotion out of it. Some of these promotions are well-thought-out and work well for the casino’s bottom line. Other promotions not so much. Not all marketing directors have the skills to predict how a promotion is going to appear to their strongest players.
There are promotions that are essentially costless to the casino but valuable to the players — such as earning six times drawing entries on Thursdays. If you estimate that drawing entries are worth a tenth of a percent, this promotion adds a half of a percent to the player without costing the casino anything. That could conceivably turn an unplayable game into a playable one.
In every casino, several of these items are going on at once with players playing a wide variety of games at various skill levels. Just limiting the discussion to video poker for now, you have 94% games, 95% games, 96% games, . . ., and maybe 99%+ games at some places. There isn’t a lot of difference to the casino, perhaps, between a 99% played poorly and a 97% game played expertly. They both contribute similar amounts to the casino’s bottom line.
Casinos can be very profitable if most players lose and a few players win. If a casino wants to make it so that winning is impossible, then most players will play elsewhere. Even then there will be short-term winners. Players will still hit royal flushes on 95% games.
A significant part of the skill of good players is in figuring out which promotions are worth pursuing. Additionally, good players learn where they can “stack them up,” meaning play on multiple point days for a tournament and multiple drawings at once, while maintaining enough play to keep their monthly mailers coming while not winning so much the casino takes actions against them. Figuring out how much the point multiplier added to their bottom line is easy. How much the drawings add is tougher. How much do you need to play to get a good mailer? These are not trivial problems.
Some promotions work better for low rollers. Some work better for high rollers. The best decision for you may well not be the best decision for me. Correctly figuring out where you can get the most benefit is part of the game.
Part of the premise of the original question is that casinos can easily evaluate how good a player is. That’s easier said than done. If a player is ahead after six months, can you say how much was skill and how much was luck?
How much should winning tournaments and drawings count towards whether the player is a net-winner or not? Different casinos answer that question differently. The casino has already budgeted $xxx for the drawing and within certain limits doesn’t much care which player wins it (so long as the same players don’t win most of the time.)
Running a casino well is as difficult as playing well. It’s always going to be a cat-and-mouse game to some degree. The smartest players learn to survive in this game. The smartest casino managers do too. In many casinos there is room for both.
Sandy is partially correct and partially wrong when she says that you can’t take it to the Gaming Control Board if casinos cut back on your comps. If a casino decides to “no mail” you, you’re stuck. If they take away already earned free play, you probably do have redress. If a casino offers things in a drawing and then reneges, sometimes the GCB will take it up. It’s a bit complicated about what casinos can and can’t do to you, but it is nowhere near “they can do anything they want.”
Are there things I’m not sharing with you here? Absolutely! But even so, I think I’m providing a framework with which to look at the situation.
