Obviously an attempt to break from the past and "re-image" the property cutting cost along the way. IP becomes Quad becomes Linq, all in the name to stop the sink and stink of CE financials.

I am constantly amazed in the creativity and resourcefulness of the CE consultants and management to sell assets to themselves to obtain additional capital, cash flow, etc. and lenders buy it.

The Ponzi scheme has to end and probably sooner or later. I do give them credit for their creativity but actual financial results will eventually drive lenders to a cash call and then the party is over. Their time on the clock is dwindling fast, next will be asset sales once cost cutting is to the bone.