I couldn't agree more. Prices are really high. What one person is willing to pay is definitely very subjective. In Vegas, it was very common for us to pay less than $11/day + taxes for less than a week for a decent compact or sub compact. With some luck, you could get a complimentary upgrade. Sadly, that is no more. The only car rental company that does seem to come up around this price every now and then is the Godforsaken Fox Rent A Car with their very poorly maintained vehicles and horrible policies, long waits, and service. I suggest avoiding them like bare backing a cheap hooker.