I have both their personal and business cards (got 50K when I signed up for the bus card). Got my first about 10 years ago and have racked up over 60 free flights with them (make that 120 when you count my wife's companion pass). Of course, nothing is free...cost is about $30 each with EB & fee (times 2). Get nice anniversary bonuses on both. Since we are a hub, 95% of them are direct. The new program where they don't expire and are available on every flight works great (even tho the point cost has gone from 18k to an average of 24k).