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Originally posted by: BAGIANT
I remember when Circus Circus first opened they charged an admission fee of $1. They kept on saying the place would close soon because they couldn't attract high rollers which was thought they needed to stay open. They said the circus acts that landed in the nets above the table games would distract the high roller. I guess when Bennett took over he must have made the changes that made the place click. I also remember every week in the LA Times they would have ads in the comic section which advertised rooms for around $19 a night. If no rooms were available they would place you in another hotel. Seeing the Silverbird in the background of that CC picture reminds me that it had mirrors all over the front of the building.
When the Circus Circus first opened, they had no hotel rooms....just the casino and the circus acts. What became the Westward Ho was where they had rooming agreements for gamblers.
The Silverbird sign was awesome, one of my all-time favorites!