Recently CBS cancelled Unforgettable (ranked as a top 20 show) and Harry's Law (the highest rated scripted show on NBC). The reason given that even though the overall ratings were high the average age demo of the shows was to old and advertisers prefer to spend their ad budgets on the 18-49 demo.
Marketers continue to treat anybody over 50 as "dead" even though this demo has the most disposable income. For example, my under 49 sons have squat extra cash after they pay their rent, student loan, car loan and groceries.
So TV give us over 50's some respect!
Marketers continue to treat anybody over 50 as "dead" even though this demo has the most disposable income. For example, my under 49 sons have squat extra cash after they pay their rent, student loan, car loan and groceries.
So TV give us over 50's some respect!