Starting last week, Las Vegas Sands has been blanketing the Texas airwaves with a barrage of pro-casino ads. Faced with a loss of traction in the Lege, Sands is turning to the court of public opinion. Going in drag as the Texas Destination Resort Alliance, Sands is using the ads to tout the virtues of a bill currently before lawmakers that would (among other virtues) establish $1 billion-$2 billion ‘destination resorts.’ The TV and radio spots highlight the amount of Lone Star State money being siphoned off by Oklahoma and Louisiana, saying, “Let’s boost our economy, create tens of thousands of jobs and help fund vital services like schools and public safety.” Both the state House and Senate versions of the casino bill are stuck in committee, and Sands is obviously hoping to budge them with an ad blast. Responding to criticism that this was a made-in-Vegas legislative push, Sands lobbyist Andy Abboud responded that Golden Nugget CEO Tilman Fertitta was being consulted on the proposed law.
Unsurprisingly, the problem-gambling issue was raised in committee. To this, state Rep. Charlie Geren (R) replied, “We already have negative social impact. Go no further than our borders than those with an addiction can drive less than 20 minutes and then return home to our state with no resources in place for them. Go no further than your smartphone, where illegal bets are bing placed on illegal bookie apps every day.” Well put.
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