ESPN Bet was supposed to be the salvation of Penn Entertainment. Now it is looking like its downfall. Penn’s venture into online gambling has had very mixed results. iGaming has brought with it great success. Sports betting, however, has been an unmitigated disaster. After PR and stock-price debacle Barstool Sports turned turtle, irresponsible Penn CEO Jay Snowden sold it back to Dave Portnoy for $1. (That’s not a typo.) Throwing good money after bad, Snowden doubled down with ESPN Bet. At first it looked like a potential winner. But it has lost money hand over fist, with no end to the red ink in sight.
Continue reading An empire falls