
Fremont Street Experience will now be ‘branded content’ or, to put it less politely, a big-ass billboard for slot companies. Well, one slot company: Aristocrat Gaming. It’s inked a pact with FSE to present “an action-packed new video … The show highlights Aristocrat’s biggest game themes, which are real fan favorites.” The infomercial debuts this week. No word yet on whether competing game makers can hope for similar exposure but we think not. After all, FSE President Andrew Simon nearly knelt in gratitude, saying, “We are proud that industry leader Aristocrat chose the world-class Viva Vision screen to share their messaging in a unique and one-of-a kind environment.”
Just imagine the buffalo stampedes to come, rampaging from the Plaza Hotel down 1,500 feet of canopy and past eight more casinos. Aristocrat is clearly wagering that all that HD action will make Fremont Street pedestrians want to hit the nearest Glitter Gulch casino for some Aristocrat-branded action. We’ll find out how it works at the next quarterly report. And if it doesn’t play for Aristocrat, some other slot maker will be quick to try it themselves. Happy viewing.
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