Online sports betting and Internet gambling have come to Michigan and they’re a smash hit. In the first 10 days of sports betting, handle was $115 million, with revenues of $13 million. FanDuel led market share with 32% of handle, well ahead of DraftKings‘ 24.5%, followed closely by Penn National Gaming‘s 24%, then BetMGM‘s 20%, per Credit Suisse analyst Ben Chaiken. He described the i-gaming haul—$29.5 million—as “well above expectations,” led by MGM Resorts International with 38% of market share, trailed by FanDuel’s 23% and DraftKings’ 24%. Whereas Chaiken had anticipated a monthly gross of $28 million, he’s upped that to $90 million, quite a dramatic change to say the least. To put that in perspective, it would be at least $10 million higher than Pennsylvania, which has 3 million more inhabitants. Talk about the proverbial “pent-up demand”! The downside was that sports books spent so much to acquire players that they ended up losing $5 million.
“The circumstances for Michigan’s online launch could not have been better ahead of two of the biggest sports betting holidays of the year,” reported PlayUSA analyst Dustin Gouker. “Ultimately, it’s a small sample size, and the results of which are less important than sportsbooks launching and engaging sports bettors and setting the groundwork to flourish for years. By that metric, Michigan’s launch was a success.” It not only obliterates Tennessee‘s online-only debut but, with 10 OSB books, was the largest-scale launch in U.S. history. Gross receipts for tribal operators were mostly small potatoes, except for DraftKings/Bay Mills Indian Community‘s $3.5 million. Other big winners were BetMGM ($5 million) and Barstool Sportsbook/Greektown Casino ($3 million). Although FanDuel led in handle, luck was with the punters, leaving the casino with well under a million dollars won.
Continue reading Michigan gaming explodes; Massachusetts droops