In a recent online blog, Jean Scott wrote how she’d run a slot club.
Among other things, she said: “I’d never run an unfair promotion, like a slot-point marathon where quarter players are competing with $5 players. People like a promotion where everyone has at least a chance to win.”
If she owned a casino she could run any promotions she wanted. If she ran a casino without owning it, it’s hard to imagine her keeping her job. With suggestions like she put forth here, it’s hard to believe any casinos would seriously consider her suggestions. Let’s look at what her ideas would cover:
- Assume a casino executive wants to get more play out of his $5 machines. He believes giving $25,000 away to players for a slot marathon might be a good way to draw in the players he wants. Jean would tell that casino manager not to do it because a 25¢ player wouldn’t have a chance. If I were advising the casino, I might tell him to go ahead — depending on a variety of factors. I’d also advise any 25¢ player who asked for my advice not to bother competing. It’s not smart to bring a knife to a gun fight.
- Jean advocated doing away with all promotions geared for seniors because players under 50 have no chance to win. Personally I think senior drawings make sense for players and casinos.
- At the Palms, on certain days of the week, if you play $500 in coin-in you get either a movie ticket or car wash coupon. Jean would do away with these promotions because some people can’t afford to play that much.
- Caesars Entertainment awards Seven Stars players a free cruise every year. Jean apparently advocated that Caesars stop doing this because it discriminates against players who aren’t Seven Stars.
- The South Point invites almost 1,000 of their top players to a player appreciation party every year — where you get a nice dinner including an open bar, some chance at door prizes, $500 in free play, and some new electronic something. One year it was a top-of-the-line iPad. One year a Kindle Fire. One year it was a computer tablet. One year it wasn’t electronics but dinner for two at Michael’s, the South Point gourmet restaurant — where ordering $300 in entrees and a $200 bottle of wine — or more — was quite acceptable. I would tell Michael Gaughan that this is a fine gesture and is appreciated by these players. According to her words, Jean would tell him to stop it because it’s unfair. If you can’t invite everybody, you shouldn’t invite anybody.
- I presume she would do away with VIP check-in and rules that allow VIPs to stand in much shorter lines at the buffet, the cashier, and other places. And VIPs should pay the same resort fees that everybody else does. And while we’re at it, let’s forget about their amenity baskets (not that there’s much in them anymore.)
Do I seriously think Jean advocates these things? No. Of course not. It’s what she wrote many years ago in an article she recently found when cleaning her computer files. She may have meant it long ago, but if actions speak louder than words, she doesn’t mean it now.
Jean used to be a quarter player (weren’t we all!) and probably wrote the first draft of this back in those days. She saw the world through the eyes of a quarter player and believed the casino should go out of its way to take care of quarter players. It was a ridiculously self-centered idea then — and much more so today.
Now she’s accumulated some wealth and knowledge and plays for bigger stakes. Today she takes advantage of senior promotions, free cruises, VIP check-in, and sometimes participates in promotions where she has to play a certain amount to receive certain benefits — which her earlier words said were unfair promotions. If she’s invited to a VIP party she thinks looks interesting, do you really think she’s going to pass it up because other players weren’t invited? If you do, you have a much different opinion of her than I have.
Possibly she was desperate for a column and borrowed an old one without thinking it though. I truly understand sometimes having nothing to write about — and on occasion I have recycled some of my own. But I always try to proof them first and bring them up to date.
In this blog, Jean seemed to lose sight of the fact that casinos are in business to make money. Casino promotions are geared for the benefit of the casinos, not players. Jean seemed to think that casinos should make all promotions for the benefit of players — especially low limit players. Why on earth would casinos want to do that?
Although this was originally written maybe 20 years ago, quarter video poker players today are not particularly valuable to casinos. Casinos make more off of bigger players — and slot players — and so reward them accordingly. Many casinos today reward players based on Average Daily Theoretical — which means the amount a player can be expected to lose playing particular machines.
The ADT on quarter video poker machines is very small. I’m not putting down quarter players, and casinos put out machines for them. But quarter players shouldn’t expect the casino world to revolve around them. And this entire article was geared towards giving the quarter players the best chance to win. Of all the things casinos worry about, that’s pretty far down the list.
Players who want to advise casinos how to operate have to get out of their own narrow perceptions and try to see what motivates casinos. If a player can’t do that, he/she should know the proffered advice is going to be laughed at ignored.

