I think some of you are missing the point, which is sometimes the hotel that sticks you with a resort fee still offers the best value to the consumer.
You have to calculate a number of factors, including the resort fee.
For example, there is currently an offer from Travelzoo for $99 a night for two nights at Aria, but with a $100 credit for the stay. Aria will charge $25 per night resort fee. So $99 plus $99 plus 50 = $248. Subtract the $100 credit, which would clearly benefit me, and my cost for two nights is $149.
Caesars wants to charge me $149 per night at same timeframe. $298 plus $0 resort fee = $298.
I will take into account other factors such as pay tables on machines, blackjack rules, comfort of the room and this offer is clearly more favorable. Hell, I am indirectly paying a "resort fee" every hour or so I play video poker at Caesars with the reduced pay tables.
If I am comparing a similar offer from Wynn (resort fee) vs Caesar's (no resort fee), I am going to add up all of the costs of both places and weigh other values. For example, Wynn has outstanding cocktails with better liquor and better presentation (think espresso martini) or the fact that Caesar's will charge me as a male $30 to enter the kid-free pool, while admission at the adult pools at Wynn and Encore are free.
Regarding the $8.99 resort fee at The Plaza, it might have value to guests who want to tap into WiFi. At Golden Nugget the cost for WiFi a la carte is $12.95. It may not have appeal to any of us, but The Plaza might actually attract people who like constant WiFi connection.
Of course no one wants to pay a reort fee. But sometimes offers that are saddled with resort fees are the best value to a consumer.