I know that some of the larger companies are given a contract price to sell the pop on sale. Included in these contracts are things like if company A sells some makny cases there is an additional kick-back. Say a Division needs to sell and additional 100,000 cases to meet the goal for the extra $1.00 per case allowance for all product purchased in the half of the year. They will order for the say entire division (EX. 200 stores) an order and extra 500 cases per store just prior to the end of the 1/2 half of their calendar year in most cases July 1 and Dec 31. In this manner they can pick up the additional money offered off per case. Holiday sales in the beverage business are usually settled at the start of each year. Companies will sit down and draw up the major yearly sales events. Easter may go to Coke products---4th of July may be Pepsi---Thanksgiving may go to Coke---Christmas Pepsi---New Years Coke. 7-up just falls in the line up at different times. Pepsi and Coke pay the highest case allowances of them all. At that time they decide as to how many cases gets your compnay into the extra promotional allowances like the extra $1.00 off per case. Smaller companies use to complain that it was unfair that large comapnies got product cheaper than what they could purchase it for and the beverage company would say to them well if you order this amount of product in this period of time we will give you the same case allowance. Smaller companies never could meet the requirements to get the price.
