
Having experienced buyer’s remorse on DFS site Monkey Knife Fight, and now trying to re-sell it, Bally’s Corp. finds itself with a ton of Monkey Knife Fight-branded merchandise that it must unload. After all, if it finds a pigeon, er, purchaser for the DFS brand, all rights will revert to said pigeon, leaving Bally’s with a bunch of junk it can’t move. Hence the scene above in the Bally’s Atlantic City gift shop. You can practically hear the sales pitch: “Prices like these? I must be crazy! Sale ends Sunday (maybe)!” Seriously, the acquisition of Monkey Knife Fight was symptomatic of Bally’s swing-at-everything business strategy. It probably seemed like a good idea at the time.
Then again, Bally’s was late to the DFS party and the purchase always seemed to us like an afterthought. Now the company is hurting in the digital sphere, having expanded too much too soon, and Monkey Knife Fight is being flung overboard to trim the ship. Good luck finding takers. Maybe Bally’s Chairman Soo Kim can drop by Bally’sAtlantic City (the casino that quality forgot) and pick up sportswear that reads, “I bought Monkey Knife Fight and all I got was this lousy T-shirt.”
Continue reading ‘Fight’ club; New Horseshoe powers Louisiana





