
While Coronavirus and the ensuing shut-ins were very good for DraftKings by virtually every metric, CEO Jason Robins says the fun is just beginning. He told the Boston Globe that the pandemic has ratified his business model, which presumed the widespread acceptance of i-gaming. The stock market has also been good to DKNG, which is riding a market capitalization of $24 billion. It’s a reward for those who bought into Robins’ strategy, which was predicated on patience, prioritizing expansion over profits. Indeed, DraftKings lost $855 million last year and could be a billion in the red this year. However, DraftKings has secured a monopoly in two states (New Hampshire and Oregon) and appears juiced into a duopoly in another (New York State). Although daily fantasy sports, DraftKings’ early signature business, has taken a back seat to real-life sports betting, the DFS experience built valuable brand equity. PlayUSA analyst Dustin Gouker calls the DraftKings and FanDuel customer wellsprings “better than a regular casino’s database.”
It didn’t hurt that DraftKings was well-suited for its employees to work offsite as Covid-19 surged. “We adjusted faster than I would have thought to the working environment talking to each other over computer screens, and I think we’ll adjust to whatever comes next,” Robins told the Globe. However, he has to catch FanDuel in the OSB sphere. FanDuel posted $645 million over the last three years compared to DraftKings’ $501 million. And Robins isn’t laughing off new-is competition from Big Gaming. However, DraftKings may have to temper its brash advertising approach. “There’s always got to be a tieback to responsible gaming, and not an oversaturation of advertising and marketing and being in too many people’s faces,” industry consultant Sara Slane told the paper. Ironically, DraftKings remains a prophet (if not profit) without honor in its home state. Sports betting is still illegal in Massachusetts and the Lege is getting nowhere fast on the issue.
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That’s how JP Morgan analyst Joseph Greff described the online sports-betting bill enacted by the New York State Lege. The latter essentially caved to Gov. Andrew Cuomo (D), giving control of OSB to the state lottery. Instead of the one-operator solution proposed by Cuomo there will be … wait for it … two. Big whoop. Those two casinos will be enabled to host four ‘skins’ on their Internet platforms. So, as we predicted, somebody (maybe a lot of somebodys) are going to be left out in the cold. The ‘Net platform providers will each pay Albany $25 million for a 10-year concession plus an annual levy of $5 million to the host casino “to alleviate the constitutional requirement that sports wagers are placed at casinos.” No tax rate has been announced but both Greff and Credit Suisse‘s Ben Chaiken anticipate it will be steep, probably in the 50% range, another Cuomo object of desire.



