
No fewer than six companies, some of them major, have descended upon Richmond, Virginia, seeking the Dominion State’s last casino license. They are: Bally’s Corp. ($650 million), Cordish Cos. ($600 million), Golden Nugget ($400 million), Pamunkey Indian Tribe ($350 million), Urban One/Pacific Peninsula Entertainment ($517 million), Wind Creek Hospitality ($541 million). The bigger the proposed investment, the more politicians tend to like it, so Bally’s and Cordish have that in their favor. The only proposal we’re tempted to rule out is the Pamunkey Tribe’s, partly because they’ve already got a bite of the apple in Norfolk and partly because of the low level of spend, barely half of Bally’s. (Peninsula Pacific already owns Colonial Downs and the Rosie’s slot routes, so either them that has will get or it will be adjudged to have too much of the pie already.) Bally’s has pitched its project for the same site as Golden Nugget, so we don’t know how that be resolved. Maybe if Tilman Fertitta goes on CNBC and cries about it Bally’s will take pity. Not.
But seriously … if Richmond wants a heavy hitter with brand equity, the Nugget is the ticket. Cordish has shown it can be a money-spinner in other East Coast markets, so it’s got that going for it, while Wind Creek has a more limited but auspicious track record and would build the largest number of hotel rooms (252). Urban One and the Pamunkey are minority-owned, while Fertitta is offering minority businesses 5% of his Richmond stake, which is mighty white of him. (Cordish numbers NFL great Bruce Smith among its minority investors.) The Bally’s and Pamunkey designs are the sexiest, even if the latter looks suspiciously like what the tribe is supposed to be building in Norfolk. Bally’s CEO George Papanier may have committed a faux pas when he condescendingly promised a “vibrant new attraction that is sure to turn Richmond into a dynamic tourist destination.” As though it weren’t already. Perhaps the $100 million entrance fee he’s promised the city will smooth any hurt feelings. Voters get the final say, choosing the winning proposal in a Nov. 2 referendum.
Continue reading Next stop … Richmond?!?; Alabama covets casinos





