
Hard Rock International CEO Jim Allen (left) is bullish on the New York City market, if not downright aggressive. In maybe the highlight to come out of the East Coast Gaming Congress, Allen asserted his company’s interest in a New York City casino—and also one at the Meadowlands, only nine miles away. Granted, breaking Atlantic City‘s casino monopoly (from which Hard Rock currently benefits) would take a major upheaval in the New Jersey Lege, as well as a constitutional amendment, but we’re not counting Allen out. This double-whammy strategy with respect to NYC (whose casino licenses will be issued in 2023) would normally have us saying the company has drunk its bathwater … but there’s no better brand in gaming nowadays than Hard Rock, so if anybody could pull this parlay off, they could. Also, if any brand belongs in or near Manhattan, Hard Rock has the vibe for it.
“We’re interested in both markets, and if God is good enough to allow us to operate in both, we would be happy to do so,” Allen told reporter Wayne Parry, no doubt cognizant of the fact that Garden State voters nixed a Meadowlands casino in 2016, so he’s bucking the odds. He added he was “100%” certain that New York City could support three casinos, pointing out that Atlantic City is carrying nine. “It may be possible that a market as robust as metro New York City could support two properties,” said UNLV gaming supremo David G. Schwartz, waxing more skeptical than Allen. Actually, the Big Apple does support two casinos, if VLT-only Resorts World New York and MGM Empire City Yonkers count. (We agree with Allen, presuming that the third casino is more attractive than a converted racetrack.)
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